This assignment served as the major project of the Fashion Marketing and Merchandising subject. We chose Public Culture as it is one of the upcoming local brands that changed the whole monotonic energy of the Indonesian Streetwear Fashion Market. We believe that by pushing bold ideas and exceeding creative boundaries, Public Culture might actually conquer a great amount of the local market. 

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We decided to create online campaigns that have both visual image and also video. For the visual image, we have chosen a theme that is relatively youthful, utilizing neon lights and an eccentric background. Our visual-image campaign essentially emphasizes on Public Culture's clothing, and the ambiance compliments the color scheme of the apparel. While for the video, we focused mainly on the cinematic shots and emphasized on the graphics that are displayed on the clothing pieces and matched it to shooting locations in order to further justify the clothing.