This assignment serves as the major project of the Visual Merchandising project. It contained a thorough analysis of Acne Studios as a brand since I and my friends proposed a plan for opening a new concept store in Jakarta, Indonesia. The visual merchandising will ultimately reflect and enhance Acne Studios brand image towards the masses. We will also propose an appealing visual window display that is cohesive to the store layout. 

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Acne Studios' whole brand concept revolves around the idea of being more than just 'fashion'. Acne Studios is a result of the founder's evolved-interest in photography, architecture, and art. The brand itself stood on 3 keywords as their main foundation, which are Individuality, Innovative style, and Minimalism.

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For the new Acne Studios retail store in Indonesia that we proposed, it would feature a consistent store-ambiance when compared to their other retail stores all around the globe. The keywords of the typical Acne Studios store ambiance layout are Minimalistic, Contemporary, Spacious, and contains a hint of an Industrial element through the implementation of their furniture and fixtures. The store will feature its signature color which is the pastel pink color, and the whole design element will be cohesive to other Acne Studios retail stores all around the globe.