PRODUCT DEVELOPMENT
LAUSAC
PRODUCT DEVELOPMENT
LAUSAC
PRODUCT DEVELOPMENT
LAUSAC
.png)
R I É N N
/ˈriːən/
To sew together, to put a thread through
Jakarta, Indonesia
Reach Us
EST. 2021
REDEFINING THE LINES BETWEEN
CLASSIC AND EXPERIMENTAL
the STORY.
R I É N N is a contemporary fashion brand that is based in Jakarta, Indonesia.
It is established in 2021 by two fashion enthusiasts experts in different fields
(Fashion Design and Fashion Business).
The brand name 'R I É N N' is derived from the founder's middle names : Gabriella and Jennifer.
In Middle Dutch, the word R I É N N itself means 'to sew together, to put a thread through'.
With this, we aimed to sew two ideas and perspectives (design and business division) into one brand : R I É N N.
We also hope that with the existence of R I É N N, we can sew together different
aesthetics and characters into one brand.
Through R I É N N, we aimed to provide classic, experimental apparels that can be worn daily.
We will always implement the upcoming fashion trends
with a little bit of a twist of experimental touch as our main trend adaptation.
R I É N N mainly adapts the concept of neutral colors and classic patterns for our collections.
We believe that classiness in every apparel gives good pleasure to everyone.
We strive to portray apparel that is in between the mass market and diffusion segmentation.
E T Y M O L O G Y
R I É N N
/ˈriːən/
meaning :
Middle Dutch : To sew together, to put a thread through ; Middle French : thing (miscellaneous item)
V I S I O N
RIÉNN aims to consistently deliver classic, experimental apparel with high-quality fabric in various silhouettes to the customers.
RIÉNN is surely going to maintain a stable and positive relationship with all the customers by consistently delivering satisfaction to them. With it, RIÉNN also aims to be at the top of the fashion hierarchy.
M I S S I O N
RIÉNN aims to deliver value over everything else to the customers.
As a contemporary fashion label, RIÉNN aims to consistently capture trends and adopted them towards all of the collections with a little twist of experimental touch. RIÉNN also delivers the brand at a fair-price point.
Redefining the lines
between
Classic and Experimental.
3 KEYWORDS :
Effortless Aesthetic, Experimental, Affordable
UNIQUE SELLING
PROPOSITION
Our USP relies on the fact that we provide high-quality fashion pieces that are experimental and classy at the same time in an affordable price towards the local market here in Indonesia. As most mass market fashion brands tend to pin their price point at a higher prices for a higher quality material and cheaper for a lower quality pieces, Rienn promises not to sacri ce quality for the sake of higher pro t margin as we believe that consumer satisfaction is a guarantee, not a result.
BRAND
ARCHETYPE
"THE RULER"
‘Girl Boss’, ‘Effortless Aesthetic’, ‘Classy’, ‘Experimental’
The keyword used for RIÉNN as a brand are
'Girl Boss', 'Effortless Aesthetic', 'Classy', Experimental'.
These keywords truly define our brand image that can truly capture our target market.
Our collections consist of classic and experimental
apparel for women that are also versatile.
All of the keywords reflect our brand ethos as we perceived it to be smart, casual, and chic at the same time.
With all of our products, we are providing women the
smart casual apparel that can reflect a dominance
feelings in the market.
Our womenswear pieces will exert a powerful, and boss-like presence when worn. It will also reflect the aura of intelligence and confidence to women.
THE COLLECTIONS
R I É N N's first and second collection is inspired by independent women who are intelligent and confident. They also believe that they are what they wear.
'Effortless Aesthetic', 'Classy', 'Experimental'
These are the keywords that truly define the image of the collections.
It consists of classic and experimental apparels for women that are also versatile.
With this collection, we are aiming to provide the smart casual apparels that can reflect a dominance feeling in the market. Our collection pieces will exert a powerful and boss-like presence when worn.