This assignment served as the major project of Integrated Fashion Communication. We are assigned to do some analysis of the current strategic marketing of a local brand and propose an integrated communication strategy for the brand to develop better. The main purpose when we created this report is to know the current communication strategy and find out whether it works for the brand. So I and my friends pick the brand 3MONGKIS since we saw big potential for the brand to grow better. 3MONGKIS offers to vary clothing designs from casual to edgy style for the needs of the fashion-conscious women in Indonesia.

 

After doing some research and creating this proposal, we found an untidy Instagram layout and different store layout in every 3MONGKIS store. In that case, we tried to create a tidier Instagram layout and also minimalist store layout that looks more clean, classy, and looks expensive.