PRODUCT DEVELOPMENT
LAUSAC
PRODUCT DEVELOPMENT
LAUSAC
PRODUCT DEVELOPMENT
LAUSAC
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LA CASSIA FRAGRANTICA
La Cassia Fragrantica is a contemporary fragrance brand that is developed in 2020 for the educational purpose of a final brand and product development project.
ABOUT US
LA CASSIA FRAGRANTICA IS A CONTEMPORARY FRAGRANCE BRAND
THAT IS LAUNCHED IN 2020 AND IS BASED IN JAKARTA, INDONESIA.
LA CASSIA FRAGRANTICA'S MAIN IDENTITY CARRIES THE NATURAL AND ELEGANT FRAGRANCE BRAND.
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THE BRAND IS NAMED AFTER KEZIA, THE OWNER OF THE BRAND, WHICH CAME FROM A LATIN BINOMIAL NAME, CASSIA OR CINNAMOMUM CASSIA.
CINNAMOMUM CASSIA OR ALSO KNOWN AS CHINESE CASSIA IS AN EVERGREEN TREE THAT IS ORIGINATED IN SOUTHERN CHINA AND CULTIVATED ALL AROUND SOUTHERN AND EASTERN ASIA INCLUDING INDONESIA.
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CASSIA ITSELF IS KNOWN TO BE ONE OF THE CINNAMOMUM SPECIES THAT IS USED FOR SPICES FROM THEIR AROMATIC BARK OR IT CAN BE KNOWN AS A SWEET-SCENTED SPICE.
TARGET MARKET
The brand is made especially for women in Indonesia, who inspired us to create this brand in the first place. The main target market of La Cassia Fragrantica is the middle to upper-class women starting from the age range of 18-30 who lives mainly in the big cities of Indonesia. As Indonesia is one of the richest countries for raw materials and human resources, Indonesia can be a potential country to develop more of the fragrance industry.
The key concept of the whole brand came from the awareness of the owner towards the natural-based fragrance that carries the therapeutical benefits. All of the fragrances are made with love through the homemade method that is also very hygienic and precise to all the ingredients.
KEY CONCEPT
BRAND IDENTITY
LA CASSIA FRAGRANTICA IS A CONTEMPORARY FRAGRANCE BRAND THAT IS NAMED AFTER A SWEET-SCENTED SPICE, CINNAMOMUM CASSIA
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THE TRUE IDENTITY OF THE WHOLE RANGE OF LA CASSIA
WILL INCLUDE 'THE LITTLE TOUCH OF CASSIA SCENT'
VALUE
LA CASSIA FRAGRANTICA VALUES MOST THE SIGNATURE SCENT OF OURS TO BE ENJOYED BY OUR CUSTOMERS.
WE VALUED EACH AND EVERY PROCESS THAT WE MADE WITH LOVE AND A LONG TIME OF RESEARCHES.
WE WILL ALWAYS GIVE OUR BEST TO OUR CUSTOMERS AND OPEN TI ADVICES AND CRITICS
VISION
Offering a variety of scents with cassia as the base note, we are claiming cassia as our signature. La Cassia Fragrantica aims to make fragrances a huge part of the fashion industry because we believe fragrance creates an identity.
MISSION
La Cassia Fragrantica's mission
is to create fragrances that represent various types of characters and make fragrances a part of our consumer's lifestyle
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La Cassia Fragrantica's natural based fragrances support the well being of our customers and our environment.
We aim to give the best fragrance products that carry the identical aroma of Cassia flowers to the market.
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NATURAL INGREDIENTS
La Cassia Fragrantica committed to adopting the idea of natural ingredients in every element that we use. As the mission of La Cassia is to provide natural-based fragrances, we believe that these natural ingredients can support the well being of our customers and our environment. What we meant by natural ingredients are by the usage of harmless perfumer alcohol, 100% pure essential oils, 100% pure carrier oils, and other non-toxic components. We aimed to prevent the usage of synthetic ingredients and other harmful chemicals.
BRAND CONCEPT & USP
02
HOME-BASED PERFUMERY
The production process of La Cassia’s products will be made through the home-based method. The main reason why La Cassia choose home-based production is that we wanted to contribute completely to the brand. We also wanted to make this brand to be exclusive as it is made with love. Through this method, we ensure that all components added to the products are all safe and hygiene. This production will be under the supervision of a chemist that has the background in cosmetic and fragrances.
03
THERAPEUTIC BENEFIT
The basic ingredient of fragrances is essential oils. Essential oils are believed that it has been used for nearly 6,000 years with the aim of improvising human health and mood.
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With the usage of essential oils, the brand believes that a different range of essential oils brings different benefits to human lives. Aromatherapy is considered to be a complementary therapy that involves a psychological impact on everyone.
04
LINKAGE TO AUDIO
One of the ways that La Cassia wanted to transfer the brand to the customers is through instrumental music that is made exclusively for each scent. In this marketing technique, La Cassia collaborates with a music composer. So each music portrays different stories and feelings that the scent itself is aimed to transfer.
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