One of the ways to open up a new target market is to expand the brand's customer profile and also add some range of new clothing. For this assignment, my friends and I are assigned to create rebranding for a local brand. We choose Ciel because we saw that Ciel has the potential of expanding their brand to a wider range of markets. The technical drawing below is several products that we proposed to Ciel. The outfits suit the new target market which is the younger ones.